Matt Trotter 4/1/26 Matt Trotter 4/1/26

Discover Wisconsin: Southern Wisconsin's New Favorite Getaway

Welcome to Princeton, Southern Wisconsin’s new favorite getaway. This episode shows why more and more visitors, especially younger travelers, are heading to this charming Fox River town for their next escape.

Matt Trotter 11/5/25 Matt Trotter 11/5/25

Madison magazine: Around the state in 50 restaurants

Some restaurants extend beyond the definition of just sit-down spots. These Wisconsin destinations double as delis, markets and bakeries with smorgasbord menus — at two, you can even stay the night.

Matt Trotter 7/13/25 Matt Trotter 7/13/25

Milwaukee Journal-sentinel: CAFE SERVES big-city FLAVORS in small-town Princeton, Wisconsin

The sign on Horseradish Kitchen and Market in Princeton touts "food, drinks and vibes," foreshadowing there's something different inside than a typical small-town diner.

Matt Trotter 6/30/25 Matt Trotter 6/30/25

FOX CITIES MAGAZINE: Horseradish Kitchen + Market is a must stop

The naturally lit, bright space is known for their Midwest Beat (spelling intentional)—pistachio goat cheese, basil pesto, beets, mixed greens on ciabatta—as well as their Capri Sandwich with fresh mozzarella, tomato, basil pesto mayo, balsamic syrup on ciabatta.

Matt Trotter 3/21/25 Matt Trotter 3/21/25

Food & Wine: A Local’s Guide to Wisconsin’s Coolest Culinary Experiences

The Dairy State is churning out new culinary sensations, thanks to small-town revivals and deep reverence for tradition.

Matt Trotter 1/18/25 Matt Trotter 1/18/25

Midwest Living: You've Probably Never Heard of This Wisconsin Town—Here's Why It's Worth a Visit

An easy day trip or overnight from Milwaukee, the riverside hamlet of Princeton is enjoying a revival, thanks to an inspired new hotel, a French-inspired bakery and a restaurant with artistic fixings.