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Horseradish Kitchen and Market offers big-city taste in small-town Princeton, Wisconsin
The sign on Horseradish Kitchen and Market in Princeton touts "food, drinks and vibes," foreshadowing there's something different inside than a typical small-town diner.

Horseradish Kitchen + Market is a must stop.
The naturally lit, bright space is known for their Midwest Beat (spelling intentional)—pistachio goat cheese, basil pesto, beets, mixed greens on ciabatta—as well as their Capri Sandwich with fresh mozzarella, tomato, basil pesto mayo, balsamic syrup on ciabatta.

Food & Wine: A Local’s Guide to Wisconsin’s Coolest Culinary Experiences
The Dairy State is churning out new culinary sensations, thanks to small-town revivals and deep reverence for tradition.

Midwest Living: You've Probably Never Heard of This Wisconsin Town—Here's Why It's Worth a Visit
An easy day trip or overnight from Milwaukee, the riverside hamlet of Princeton is enjoying a revival, thanks to an inspired new hotel, a French-inspired bakery and a restaurant with artistic fixings.
Our Lives Magazine: Smalltown Flare by Stacy Harbaugh
Matt Trotter has built an inspired arts ecosystem in Princeton, Wisconsin with Horseradish Kitchen, his unique shop-dine-stay experience.

Cover Story by Andrew Standaert
A deep dive into the vibes, town, food, and the people of one of my fave local WI places, Horseradish Kitchen + Market

Green Lake Magazine: This Must be the Place
In the business terrarium that is Princeton, the mix of retail stores, restaurants, and bars, there’s a harmonious evolution taking place. As a result, patrons of all sorts, from the dive bar regular to the well-traveled swell, can be found either mingling in a clothing store focused on sustainability or an eatery featuring local food and music.

Meal You’ll Remember: Horseradish Kitchen + Market
Princeton is a paradoxical destination. It’s a place where hip, farm-to-table eateries coexist with hometown bars serving up deep-fried fare. Fine artists share space with farmers (sometimes they are even one in the same) and trendy boutiques thrive alongside one of the state’s largest Amish communities. Meat raffles and art show openings occur simultaneously. Princeton’s juxtaposition between rural and ritzy is undeniable and irresistible.