– BORN FROM A BUS –
[ FROM SCHOOL BUS TO BRICK+MORTAR ]
When Matt Trotter and crew opened Horseradish Food Truck in 2015, the goal was to simply add another dimension to Trotter's funky retail shop, Teak & Soxy. But after 2 seasons of serving up specialty sandwiches and salads out of the little school bus, Trotter was approached by one of his most frequent regulars, Alex Pearsall, about stepping out of the bus and into a building with a full-size kitchen. Pearsall, who has Summered in the Green Lake area since a child, had recently purchased a building in Princeton's Historic downtown where Trotter grew up and his businesses were located. The two let the idea simmer in the off-season and then in early 2017 realized their shared food philosophies and passion for entertaining would be a recipe for success. They opened the multi-faceted eatery, Horseradish Kitchen + Market, in May 2018.