Wisconsin native trained in contemporary American cuisine, Luis emphasizes seasonal ingredients and straightforward technique to craft approachable dishes that highlight local produce and artisanal products. He leads the kitchen team, designs menus, and ensures quality and flavor across the restaurant and catered events.

THE TEAM

Matt Trotter

FOUNDER + BUILDER OF EXPERIENCE

Hometown: Princeton, WI

Enneagram: 4w5

• Responsible for the vibe, recipes, merchandise, etc.

• Usually back in the kitchen or running out to work on other projects

• Most likely ate an Armie for lunch

Nancy Hiestand

Co-FOUNDER/KITCHEN QUEEN

Hometown: Princeton, WI

Enneagram: 9w1

• Matt’s mom, been with Horseradish from inception

• Loves playing around with new recipes

• Queen of the Cookie

Greg Wright

VISION HOLDER + InTEGRATIVE BUILDER

Hometown: Stevens Point, WI

• Went on a dating app and landed a job!

• Loves the big picture and placemaking.

• Probably will try to convince you to move here.

RACHEL OLZER

KITCHEN DIRECTOR + CONNECTOR

Jason Menting

MUSIC DIRECTOR

Hometown: Waukesha, WI

• Amateur Impersonator

• Jack of all trades

• Been to more Phish shows than we can count

Alex & Sarah Pearsall

BUSINESS PARTNERS + Enthusiasts

Hometown: Appleton, WI & Oak Park, IL

• Met Matt at the food truck in 2015

• Travelers + Foodies

• Always up for a good game

Partners

Renard’s European Bakery

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Boerson Farm

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Contributors

ANDREW

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